Doreen O’Skea is the Director of Legacy and Leadership Giving at the Oregon Shakespeare Festival. She has spent the better part of the past two decades in philanthropy at universities and arts organizations across the United States. She has worked on capital campaigns, anniversary campaigns, special occasion campaigns, and events for guests ranging in size from six donors to 5,000. She has written script for Bill Gates, assisted with stage management for the Victoria’s Secret Fashion Show, staffed Human Rights Campaign donor events, worked with former New York Mayor Michael Bloomberg, Portlandia’s Fred Armisen and Grimm’s Sasha Roiz.
Through the variety of experiences she has built an extensive tool kit of event management techniques and trips to help you assess the ROI for your next event. Doreen has an undergraduate degree in Theatre Management from the University of Portland and a degree in Arts Administration and Philanthropy from Ball State University in Muncie, IN. She lives in Ashland, OR.
Doreen’s Monday Session:
Strategies for Successful Events
Events are about so much more than party planning. Done well, they are a fun way to engage donors and others, and they can be an important source of income for your nonprofit. Done poorly, they are a tremendous drain on staff time and organizational resources.
In this session, you will learn how to decide what types of events are a good fit for your organization, how to create powerful and practical event plans, and how to evaluate the effectiveness of your events and their return on investment. From the “save the date” card to the “thank you for attending” follow up email, we will talk through the best strategies for creating events that are meaningful for your donors and helpful for your organization.
Presented by Doreen O’Skea