Dr. Matthew A. Woolsey is a certified professional coach, consultant, facilitator/trainer, author, and researcher (focus on Asian Indian leadership) with expertise in the areas of communication (executive presence and content structure), leadership development, and building high performing teams (including cross‐cultural teams).
His career spans the professional services sector (Learning & Development leader in management consulting), non-profit, and higher education bringing over 20 years of experience to each new challenge. The recipient of the Edward R. Murrow Award for Excellence in Broadcasting from Washington State University, Dr. Woolsey holds a bachelor’s in Communication (Broadcasting), a master’s in Education Administration, and a doctorate in Higher Education and Organizational Change.
Matthew has over 20 years of experience in Management, Organisation Development and
Learning Consultancy across all sectors including corporate, non‐profit, and higher education. Matthew led training and leadership development initiatives at ZS Associates (and other organizations crossing all business sectors and geographical locations), a multinational consulting firm, which included curriculum leadership design company‐wide (North America, Europe, and Asia). Dr. Woolsey is the Founder and Managing Director of Transformational Energy Leadership, a communication and leadership executive coaching, training, and consulting firm. He also hosts a weekly call‐in radio talk show with VoiceAmerica called Transformational Energy Leadership that hosts thought leaders from all walks of life to share their perspectives on leadership. Matthew is also the Director of Leadership Programs at Leadership Education for Asian Pacifics (LEAP). Dr. Woolsey is an adjunct professor teaching courses in public speaking and critical thinking.
Matthew A. Woolsey’s Tuesday Session:
Successful Fundraising and Other Communications Using the Power of Data
The key to successful fundraising and other communications campaigns is using data to deliver the right message to the right person at the right time.
This in-depth three-hour session will show participants how to mine donor data to effectively target potential supporters with communications that feel personal and relevant to each individual recipient. You’ll also learn how to segment your digital and traditional communications (yes, including direct mail!) to strategically attract and retain donors.
Ceci Dadisman, a nationally respected expert at using innovative methods to market nonprofits, will focus on free and low-cost resources that participants can use to immediately implement recommended approaches for more effective fundraising communications.
Marketers and fundraisers with all levels of expertise at any organization will gain important insights in this session, including:
- See how data can be used to determine interests and propensity to convert
- Learn how segmentation can lower costs and maximize results
- Discover how you can use messaging variations to engage each segment
- Set up strategic communications to allow your patrons to self-select their interests